What I’ve Done
As my favorite quote above states so simply, wishes come at a price, usually hard work, long hours and failure from time to time. But the reward when wishes do come true makes it so worth the time and energy. In working my way up during my 33 years in design, marketing and advertising, I’ve gone from a paste-up artist to a 20-year partner in my own business. I’ve put in the time and energy to make wishes come true. And I’m ready to do it again in my next adventure.
Brands I’ve worked with:
• UPS
• Novelis
• Chick-fil-A
• Georgia-Pacific
• Georgia Ports Authority
• BellSouth
Featured Project: UPS Corporate Calendar
Photo shoot location scouting and direction
I collaborated with local and state governments, film boards, private property owners and law enforcement to permit, license, insure and provide traffic control for eight domestic shoots ranging from Cape Sebastian, Oregon, to Portsmouth, New Hampshire. (International shoots were handled locally.) I worked with the client and photographers to schedule all shoots and, when on site, I was the liaison between the local contacts and the client and provided creative direction.
Featured Project: SEMA Show 2016
Theme development, supervision of creative and production of show graphics
“Custom solutions for a custom world” had proven to be a successful theme for UPS in 2015, appealing to those auto enthusiasts attending the Specialty Equipment Market Association (SEMA) focused on the customization of automobiles, while emphasizing the supply chain solutions UPS can tailor to specific needs. UPS chose to build on this theme’s recognition in 2016 and push the concept of “customization” even further. We centered our concept around tattoos – the ultimate customization. Our research had shown that tattoos would appeal to this audience, and it would provide a surprising presentation of UPS. As intended, UPS more than doubled its number of engagements at SEMA compared to 2015, and nearly doubled the number of leads. Revenue attributed to the show also increased.
Featured Project: UPS Holiday Card
Theme development, supervision of creative and production of graphicS
An annual challenge for the UPS holiday card is to create a design that expresses the feel of the holiday season without focusing on a particular holiday, and it must be immediately recognized as UPS. We chose to use the most recognizable UPS item, the package car, as the base of the design. With UPS delivering millions of holiday packages, we incorporated those into the design. The final image was a package car built of brightly wrapped packages, and in brand colors, making it both festive immediately recognizable as UPS. We created two other versions for the Europe and Asia-Pacific regions using vehicles familiar to them.
Other Projects
Inside UPS
Production management and creative oversight of corporate employee publication
Inside UPS is a quarterly publication for the more than 350,000 domestic employees of UPS. I collaborated with the editors, internal design team and print production staff to ensure an engaging design – winning a number of awards for the magazine in the process – maintenance of brand standards, and coordination of file delivery to the printer. After production of the domestic version, I would coordinate with the translation company on the localization process for target countries in UPS’s other regions.
Actor’s Express Theatre Materials
Design and production of season subscription materials and show posters
While serving on the Board of Directors for Actor’s Express Theatre, I volunteered to design the subscription and show materials for several years. Based on the common theme for the season’s productions, I would create designs and image options for the materials that not only reflected the individual show, but also supported that season’s theme. Materials included subscription brochures, show posters, print advertisements, and online and social media graphics.